SONNYA KOURTEVA, Fortune 500 Leadership Expert & Founder of Emplified Solutions
Small, local business owners, coaches, consultants, and creators wanting to raise their frequency and reputation.
Simple, strong ways + technology to show their value and earn trust from people, platforms, and communities that choose who gets seen
• Build a unified authority story that strengthens every signal
• Shape the messages and moments that earn real buy-in
• Develop the trust skills that sustain long-term, compounding growth
• Turn their words into worlds with ai
TOM KAVANAUGH, AUTHOR OF “BUSINESS BREAKTHROUGH SECRETS” & ALIGNABLE TOP 50 BUSINESS PERSON OF THE YEAR

This live dashboard shows you exactly how a reputation moves—moment by moment—across the platforms that customers and AI rely on to make decisions. Instead of guessing how you’re perceived, you’ll see a full Live Reputation Scorecard, streaming Real-Time Customer Sentiment, and the same AI-powered tools businesses use to grow reviews automatically. It’s the closest thing to looking inside the algorithm and understanding why some businesses get chosen instantly… while others never even enter the conversation.
Hear directly from small business owners who have transformed their approach to authority & trust.
"Joe got me 180+ Five Star Reviews. I rank for every search keyword for tree service. Joe's tools made it easy."

Matt Swearingin
Owner, Matt's Tree Service
Local Economy
"Yes. I included myself here. Authority Builder is what helped me create over 300+ reccomendations on Alignable."

Joe Moore
Founder, RepUpGrade.com and digitalcowboy.io
CCC Economy
"Joe helped me understand how much reviews mattered. When we beat out an industry giant for best reviews...things changed rapidly!"

Garret Tkach
CEO, DrinkHydroPower.com
E-Comm Economy


Joe Moore has dedicated more than two decades to helping small business owners, creators, and consultants turn clarity into credibility. Equal parts strategist, storyteller, and AI translator, his work centers on one mission: helping people say what they really mean so their message finally lands, scales, and spreads.
As the founder of DigitalCowboy.io and the creator behind RepUpgrade, Authority Builder, Hero Frequency, and the AI Mastermind, Joe has guided thousands of entrepreneurs in aligning their message, their proof, and their systems so their voice carries farther with AI.
His philosophy — clarity before code™ — blends modern AI frameworks with ancient principles about frequency, resonance, and human connection. Joe teaches that technology amplifies who you already are, and when your words carry the right frequency, your business grows without force.
Joe is the founder of the North American AI Study, host and conductor of the AI Mastermind, and steward of communities like The Dolphin Posse, where more than 1,000 members learn how to integrate AI without losing their humanity.
He’s earned national recognition across multiple disciplines — from creating his region’s Readers’ Choice Awards program, to winning five national AdMall/SalesFuel and Second Street awards for high-performance digital and print campaigns. At USA Today, his promotions consistently ranked in the top tier nationwide, earning him Top Seller honors and a seat on the MounTEN Summit stage, where he was selected as one of only six leaders invited to speak to the entire U.S. sales organization.
The work Joe is proudest of comes from the consultants, creators, and small business owners who credit him with the clarity, direction, and spark that helped them transform their businesses.

Joe believes your words build worlds — and with the right systems and the right guidance, every small business can become unmistakable.
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