In the AI era, your reputation is the signal.

ENTERPRISE-GRADE AI

BUILT FOR SMALL BUSINESS

We show you a system to build the authority that AI, algorithms, and people—trust.

See the truth about your reputation.

Build trust that creates attraction+action

Request, Answer, & Post your reviews: in your brand's voice, on autopilot

60 Second Reputation Report

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The simplest way to grow your business?

Build undeniable feedback

To do that, you need:

Truth

See what’s actually helping or hurting your reputation — no guessing, no fluff.

Trust

Show the signals that help customers & modern AI systems— choose you first.

When you act on Truth & signal Trust, your brand becomes clearer — and more effective:

• Get picked first by customers and AI

• When others speak positively on your brand, you convert more

• Grow traffic that builds on itself without ad spend

“Joe Moore is a visionary leader and digital strategist who blends cutting-edge AI-powered systems with clear, practical storytelling. He helps businesses understand their value, refine their message, and build the kind of authority that actually lasts.”

SONNYA KOURTEVA, Fortune 500 Leadership Expert & Founder of Emplified Solutions

I invite small business brands who are ready
to step into modern authority

Coaches, Consultants, and Online Networkers: Tap here

I work with:

Small, local service businesses that depend on being chosen — not just seen. Contractors, clinics, shops, home services, and community-based brands where trust decides the sale.

Who need:

Businesses whose reputation already exists online — in Google, reviews, and AI systems — whether they manage it or not.

I help them:

• Reveal what’s helping or hurting your reputation right now

• Strengthen the trust signals that customers and AI respond to

• Put systems in place so credibility compounds automatically

Turn their brand’s authority into relevance in the AI age.

Why your reviews, signals, and story matter more than ever.

authority is the new advantage

artificial intelligence is reshaping how people search, decide & communicate. For your business, that means AI now highlights the most trustworthy option — and your reviews are the proof that people know, like, and trust your brand.

AI IS RESHAPING HOW PEOPLE DISCOVER YOUR BUSINESS

Artificial intelligence (AI) is changing how we communicate — and how buyers decide who earns their trust.

AI doesn’t just display information; it prioritizes the most trustworthy option. Your reviews and real-world proof now speak before you ever do.

AI-powered search engines and answer engines read your reputation instantly — often long before a human searches your name. What they find shapes which businesses appear in front of buyers first.

Consistency becomes clarity. Clarity becomes authority. Authority becomes discovery.

This shift is quietly rewriting the modern marketplace: the words people write about you determine whether AI elevates your brand into the spotlight — or renders it invisible.

Modern subway riders scrolling on their phones

Future subway riders wearing glasses with holograms in the air

Every business is built from words — the ones you publish, and the ones the world reflects back to you.

Those words are signals. Those signals are frequency. And that frequency decides whether you’re ignored… or chosen.

Your words build worlds. Make sure the words spoken about your brand carry the frequency of your brand’s heart.

Introducing Authority Builder w/ Rev.ai

Joe has...a unique ability to focus on exactly the right solution to any question. In a world of techno-babble, his gift for finding the right words that can solve a challenge and build a world is the expertise you want on your side — especially when navigating AI and IT challenges.

TOM KAVANAUGH, AUTHOR OF “BUSINESS BREAKTHROUGH SECRETS” & ALIGNABLE TOP 50 BUSINESS PERSON OF THE YEAR

Experience a Live Reputation Signal in Motion

AI reading the signals behind your reputation

Feel the experience happening at

this Starbucks in New York!

This live dashboard shows you exactly how a reputation moves—moment by moment—across the platforms that customers and AI rely on to make decisions. Instead of guessing how you’re perceived, you’ll see a full Live Reputation Scorecard, streaming Real-Time Customer Sentiment, and the same AI-powered tools businesses use to grow reviews automatically. It’s the closest thing to looking inside the algorithm and understanding why some businesses get chosen instantly… while others never even enter the conversation.

Feel the Experience

Case Studies

Hear directly from small business owners who have transformed their approach to authority & trust.

"Joe got me 180+ Five Star Reviews. I rank for every search keyword for tree service. Joe's tools made it easy."

Matt Swearingin

Owner, Matt's Tree Service

Local Economy

"Yes. I included myself here. Authority Builder is what helped me create over 300+ reccomendations on Alignable."

Joe Moore

Founder, RepUpGrade.com and digitalcowboy.io

CCC Economy

"Joe helped me understand how much reviews mattered. When we beat out an industry giant for best reviews...things changed rapidly!"

Garret Tkach

CEO, DrinkHydroPower.com

E-Comm Economy

about Joe “digital cowboy” Moore

Joe Moore has dedicated more than two decades to helping small business owners, creators, and consultants turn clarity into credibility. Equal parts strategist, storyteller, and AI translator, his work centers on one mission: helping people say what they really mean so their message finally lands, scales, and spreads.

As the founder of DigitalCowboy.io and the creator behind RepUpgrade, Authority Builder, Hero Frequency, and the AI Mastermind, Joe has guided thousands of entrepreneurs in aligning their message, their proof, and their systems so their voice carries farther with AI.

His philosophy — clarity before code™ — blends modern AI frameworks with ancient principles about frequency, resonance, and human connection. Joe teaches that technology amplifies who you already are, and when your words carry the right frequency, your business grows without force.

Joe is the founder of the North American AI Study, host and conductor of the AI Mastermind, and steward of communities like The Dolphin Posse, where more than 1,000 members learn how to integrate AI without losing their humanity.

He’s earned national recognition across multiple disciplines — from creating his region’s Readers’ Choice Awards program, to winning five national AdMall/SalesFuel and Second Street awards for high-performance digital and print campaigns. At USA Today, his promotions consistently ranked in the top tier nationwide, earning him Top Seller honors and a seat on the MounTEN Summit stage, where he was selected as one of only six leaders invited to speak to the entire U.S. sales organization.

The work Joe is proudest of comes from the consultants, creators, and small business owners who credit him with the clarity, direction, and spark that helped them transform their businesses.

Joe believes your words build worlds — and with the right systems and the right guidance, every small business can become unmistakable.